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Additional info for A First Look at Communication Theory, 8th Edition
For example, you could be an effective public speaker without understanding why the audience likes what you say. But when you take a course in communication theory, you lose your amateur status. The reason something happens becomes as important as the fact that it does. Scientific Standard 2: Prediction of Future Events A good objective theory predicts what will happen. Prediction is possible only when we are dealing with things we can see, hear, touch, smell, and taste over and over again. indd Page 27 1/3/11 8:37 AM user-f469 /Volumes/208/MHSF234/gri34307_disk1of1/0073534307/gri34307_pagefile CHAPTER 3: WEIGHING THE WORDS 27 situations, we begin to speak of invariable patterns or universal laws.
In science, theory and research walk hand in hand. Marty: An Interpretive Approach Interpretive approach The linguistic work of assigning meaning or value to communicative texts; assumes that multiple meanings or truths are possible. Burke’s dramatistic pentad A five-pronged method of rhetorical criticism to analyze a speaker’s persuasive strategy—act, scene, agent, agency, purpose. I see this ad for MasterCard, starring NFL quarterback Peyton Manning, as an attempt to identify manliness with money.
59, 1992, pp. 109–129. ), Sage, Thousand Oaks, CA, 1994, pp. 21–41. , Wadsworth, Belmont, CA, 2009. Rhetorical analysis: Martin J. Medhurst, “Mitt Romney, ‘Faith in America,’ and the Dance of Religion and Politics in American Culture,” Rhetoric & Public Affairs, Vol. 12, 2009, pp. 195–221. Critical approach to theory: Stanley Deetz, “The Role of Communication Studies,” Democracy in an Age of Corporate Colonization, State University of New York, Albany, NY, 1992, pp. 65–90. Research methods: Lawrence R.